What should the ongoing strategy be for Mexican Shade-grown coffee?Mexican Shade-grown StrategiesTraditionally GrownDecreased number of IntermediariesPromoting the effects of large scale low quality coffeeSupport from CIFundingLearningQuality ControlDirect selling to roastersAiding in the replantation of rainforest and other affected areas Replication is possible if all the stakeholders understand, trust each other and stick to their common goalsģ. Was the approach replicable?The Chiapas project is highly resource intensiveEncourage other parties to involve in the collaboration to minimise the investment load on each partyAllow greater information sharing with the members involved What lessons can be learned from the Chiapas project?Importance of Sustainabilit圜oncern of biodiversity due to the intensive plantations as a result of comoditisation of coffeeUnderstanding the strengths of the company and staying focused on what its best at.Mutual Trust and UnderstandingThe need to have common goal and involvement from both parties when going into collaborationIncorporating a monitoring and assessment frameworkThis also includes providing the necessary insights to the plantation workersThe overwhelming response from both up and down the supply chain shows relevance of the project2. OverviewStarbucksFounded in 1971 in Seattle selling dark-roasted coffees and teasAcquired by Howard Schultz in 1987 for USD 3.8 millionWent public in 1992Revenue of USD 2.7 billion in 2001, 5,500 (4,000 in US) stores globally in 2002 and expanding rapidlyOverviewChiapas ProjectPromote shade-grown coffee productionTechnical assistance to improve coffee qualityOrganizational assistance to effectively market the coffeePartnership extended in 2000 with a commitment of USD 600,000 over 3 years and 7.5 million over 3 years in 2008Purchases of coffee increased to 1.5 million pounds in 2002 from 76,000 pounds in 19981. OPERATIONS STRATEGY - CASE ANALYSIS Starbucks and Conservation InternationalSubmitted By Group 7 Bharath Arava- 13PGP010Vanamamalai R- 13PGP058Gugan N- 13PGP080Gautham Jayan- 13PGP123Submitted ToProf. Use question logic so that only those who are unhappy skip to a question asking for improvement suggestions.How should the new coffee purchasing guidelines be implemented For example, let’s say you want to ask how much your patron enjoyed your restaurant, but you only want more details if they were unhappy with something. Keep it logical. Add skip logic to save your survey takers some time.If a question asks how quick your waiter was and the answers range from “extremely quick” to “moderately quick,” respondents who think the waiter was slow won’t know what answer to choose. Keep it inclusive. Scales should span the entire range of responses.This can be tricky when using word labels instead of numbers, so make sure you know what your words mean. Keep it continuous. Response options in a scale should be equally spaced from each other.
Our methodologists recommend five scale points for a unipolar scale, and seven scale points if you need to use a bipolar scale. If you provide more than seven response choices, people are likely to start picking an answer randomly, which can make your data meaningless. How many options should you give people? Respondents have difficulty defining their point of view on a scale greater than seven. Keep it odd. Scales with an odd number of values will have a midpoint.Keep it labeled. Numbered scales that only use numbers instead of words as response options may give survey respondents trouble, since they might not know which end of the range is positive or negative.